Topo Designs built the Dirt Collection with a focus on sustainability and comfort. Built from the ground up using organic cotton, responsible production, and sustainable garmet dying techniques, this line of apparel offers the feeling of already-broken-in comfort.Visual Design, UI/UX Design, Email Design, Ad Design, Social Design, Front-end Development
Built to clean up the dirty production process, the production of the Dirt Collection starts with responsibly-sourced materials such as organic cotton, and using a garment dyeing process resulting in 95% less water consumption. Using color enhanced aerial photography of the earth's terrain connects the tagline: "Built from the ground up." to the core features of the product and to where the product's materials originated.
We designed the online experience to present an easily digestible breakdown of what makes the Dirt Collection stand out, and why it stands on its own, in a sea of irresponsibly produced apparel.
Alongside the marketing team, I produced a multitude of social media and digital advertisement assets to push campaigns across a broad range of social and ad platforms.
Under the direction of the brand manager, I created newsletters focused on marketing the Dirt Collection to segmented newsletter subscribers to drive sales and campaign awareness.
Hi I'm John and I'm a
professional problem solver designer.
In no particular order, I enjoy design, learning, tinkering with
computers, podcasts, my cats, coding, and the mountains.
Jack John of all trades
Built by yours truly.